Screenshot 2020-10-04 114901.jpg — For 18 weeks this summer, I’ve been a part of the Instagram Local News Fellowship serving as an IG Fellow at The Charlotte Observer. Through my work, I managed the Charlotte Observer Instagram and increased production and implemented a plan which resulted in audience and engagement growth.

Like me, another 21 college seniors and recent journalism grads virtually served as Instagram editors for local newsrooms around the country, as part of a program made possible by the Facebook Journalism Project and the Reynolds Journalism Institute. We came together to share some of our experiments and you can now read all about them on the Facebook Journalism Project website in “22 Innovative Ideas to Try on Instagram.”

Learn more about the ideas we tested to grow Instagram followers, increase engagement, and drive traffic and subscriptions for each publisher.

Check it Out

Instagram Testimonial Pages About Being Black In Charlotte Schools

What's it like to be Black in Charlotte, North Carolina schools? I spoke to Black students in North Carolina about their experiences both in the schools and on the recently surfaced Instagram testimonial pages.

This video was made as an IGTV for Buzzfeed News.

CrowdTangle Stats.

During my 18 weeks at the Charlotte Observer as an IG Local News fellow, I managed their Instagram and was able to reach my goal of audience growth and an increase of engagement as shown in the report CrowdTangle report.

CrowdTangle Report

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@CharlotteObserver

Infographics.

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@CharlotteObserver

Stories.

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@CharlotteObserver

Swipe-through posts.

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